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China's Printing E-commerce Enters The Fast Lane
May 29, 2018

Exploring the unknown world is a long process because the distance from 0 to 1 is the furthest, and the distance from 1 to 100 to 10,000 is easier. The biggest dilemma for China's printing e-commerce lies in the direction of development. Once the direction is determined, then how to achieve the goal, and the Chinese enterprises and printing companies that have shown great impetus to each other across the sea, are the most courageous and hard-working people who make decisions.

The second dilemma lies in the breakthrough point. The development of digital printing, such as the principle of electrostatic imaging, originated from graphic and fast printing, but it has only achieved breakthroughs in market segments such as apparel tagging, on-demand publishing, etc., and many printing companies in China's printed e-commerce market have worked hard. The breakthrough was finally found and the direction of development was clearly defined. This is the sign that China's printing e-commerce business has entered the fast lane.

The development of Chinese print e-commerce can be divided into four phases.

The first phase is the QQ and FTP leaflet phase. The earliest quick printing shop to save the manpower and time of receiving orders from old customers, uses QQ to transmit electronic files of orders, and after printing and post-binding in stores, human or express delivery to customers. This is also part of China's earliest O2O business, online orders and offline services. FTP is mainly used for closed-loop printing companies to transmit documents, such as newspapers and publishing houses, large-scale traditional printing plants, etc. Because of the closedness of business systems, it is difficult to promote on a large scale. Ultimately, QQ has become a mutual transfer document between Indian companies and customers. Mainstream applications. Facts have proved that the free market competition mechanism is the best platform for the rise of new technologies. The QQ orders are still being used in large quantities by the Graphic Express Printing and Coupon companies. It also proves what Hegel said: Existence is reasonable. The greatest value in this phase is to cultivate the habit of customers transferring business online, storing a large number of potential customers of printing e-commerce, and accelerating the speed at which India and India accumulate the first barrel of gold.

The second stage is the phase of the website construction of the National Enterprise of the Indian Government. With the rapid development of e-commerce sites such as Taobao and, the printing industry has also begun similar attempts, ranging from the zero-inventory on-demand publication of lightning sources, to the direct marketing of DM's precision printing products, and the lure of short-term riches. Intra-industry companies have started to do printing e-commerce outside the circle, but due to errors in the selection of market segments, there are few successful cases. On-demand publishing bypasses book number management, direct marketing does not have stable customer database resources, and most of the investment at this stage has not been rewarded. But there are exceptions, that is, the rise of the type of printing. Using traditional offset printing methods, a large number of business cards and product single-page businesses were consolidated. Within a day, regional orders were placed within the province to complete the receipt of goods, opening the way for the efficiency of printing e-commerce. There are regional giants in various regions of China. This is the most detailed example. The greatest value in this stage is the improvement of printing e-commerce software and processes, the development of printing e-commerce tools, and the exploration of business models, finding the first successful application of printing e-commerce in the market segment to replicate business models. , Regional and regional printing electricity providers have emerged.

The third stage is the deepening of the printing electricity supplier subdivided into professional markets. After experiencing the frenzied investment in the nationwide printing e-commerce era, the market has had customers and the key is how to find a breakthrough point. If we say that the half-size printing is a change in the pattern of printed e-commerce in the region within five years, then how to realize a nationwide printed e-commerce is reflected in the sub-divided printing market. Currently, the more successful is the image area. Personalized photo album imaging uses the network as a tool to gradually develop into a nationwide print e-commerce business. The successful case of this industry has enabled Indian companies to no longer blindly pursue the creation of self-built printed e-commerce platforms, but has begun to work on e-commerce for specialized market segments that excel in their areas of expertise. This not only speeds up the profitability of printed e-commerce companies, but also greatly speeds up the process of printing productization. In order to increase efficiency and reduce costs, various printed materials are being marketed. In the past, the graphic arts of print products came from customers, and the print quantity came from customers. The paper grams, varieties, and specifications were from customers. Therefore, the printing house and the graphic store were all carried out around the customer's requirements. The types and specifications of the printed materials were arbitrary by the designers. Design, then the printing cost is high, the condition of low efficiency is inevitable. However, the productization is the type and size of the paper specified by the printing factory, and even some graphic content is provided through the template, which greatly increases the efficiency of the printing factory and the speed of business flow, resulting in a substantial reduction in the production cost of the printed electricity supplier. How to find a subdivided application market that meets the company's own genes and to develop a printed e-commerce business has become a top priority for the development of printing e-commerce. This is also the time when China's printing e-commerce business is currently in progress. The greatest value of this stage is the productization of the printing market segment, and the business model of printed e-commerce companies has begun to appear throughout the country. The printing factory in China has a sense of direction as a printer supplier.

The fourth stage is the nationwide integrated printing e-commerce powerhouse of regional monopoly and industry monopoly. As we all know, Jingdong made a fortune in IT products, and it turned upside down Zhongguancun and expanded into the entire consumer goods industry. Taobao, through the e-commerce platform, subverted commercial channels and led to the collapse of a large number of physical stores. There will be more capital predators entering this phase. In addition to using their own financial resources for regional and industrial development, Indian enterprises must seek support from the capital market in order to quickly seize the market. This will create a nationwide print e-commerce business. This stage has only just begun. In the past, the size of the regionally-integrated e-commerce and video e-commerce companies was in the sub-billion level or regional market category, but the larger printed e-commerce market was in packaged e-commerce, Internet of Things (IoT) printed e-commerce, and industrial printing e-commerce. As inkjet digital printers are gradually put into use, a large number of multi-batch, low-volume orders can be completed from the equipment level, so for the printing e-commerce platform that aggregates a large number of short delivery orders, it has become the major printing companies compete for focus. This stage is the window for printing top 100 companies to enter the printing e-commerce business.

Just as Drupa 2016 made everyone feel that printing has grown from book printing to packaging printing, China's printing e-commerce companies have also shown significant changes in 2017. The development of printing e-commerce in China has become increasingly rational and mature. It is not an illusion that “the pigs can also go to heaven”, but it is starting to work down-to-earth. There are more successful printed e-commerce companies, not storytelling, looking for venture capital, playing money and games, but are actually profitable cases.

Looking forward to the 2017 print e-commerce business in China, more exciting stories will be staged in competition. The development of printing e-commerce will enter the fast lane. The major industry performance forecasts are as follows:

1. Input-output ratios are valued. Everyone has a sense of direction in the printed e-commerce business and started to do more reliable things.

2. The digital printing market segments have made breakthroughs, and the rise of the video market has become more apparent. Art reproduction and large-scale advertising posters and other areas have begun to exert force.

3. The efficiency and quality of the traditional printing plate transfer from efficiency priority to the special edition is a two-pronged approach.

4. The application of diversified, heavyweight packaging, printing, industrial printing, soft packaging, e-commerce applications increased.

5. With the production and operation of a large number of equipment, the publishing industry will have more efforts to expand the market, and only from the landing of many inkjet equipment in Beijing will be able to view the leopard.

6. Green environmental protection has limited the development of the printing industry in big cities. As printing customers and users are concentrated in large cities, the relocation of printing houses will result in the development of closed-loop printed electricity suppliers.

7. The integration of smart manufacturing and printing e-commerce began to accelerate.

In the first six areas, we are all familiar with each other and only briefly introduce the seventh aspect.

First, the atmosphere of public opinion and practical needs of smart manufacturing.

The boom in smart manufacturing, like environmental protection, is a political task that cannot be changed. It can be seen from the publicity of CCTV. From January 1, 2017, the "National Brand Plan" publicity film featuring the theme of "Inheriting Our Creation" appeared on the screen and was broadcasted on CCTV channels. What is a "national brand"? It is the result of all civilizations that have made China and the world build a connection; it is a wisdom that was born in China but can promote the history of the world. “Because of wisdom, explore and open the borders; because wisdom is created, thoughts are injected into strength; because wisdom is created, civilizations are in need of each other; wisdom is created to change the world”; “national brand plans, inherit our creations”, the titles of these slogans and PSAs, Explain the resolve behind the scenes. The cost of manufacturing in China is higher than that of Southeast Asian underdeveloped countries. The low-end manufacturing industries such as apparel, home appliances, mobile phones and other low-end manufacturing industries are moving out of the country. Only China can invest in industrial upgrading. Manufacturing industry and Europe and the United States rush to the high-end market, then, printing matching naturally have to keep up, in other words, we have to provide the printing industry for intelligent manufacturing supporting products. Small-lot, multi-batch, short-term printing products and services need to be supported by printed electricity providers. The influence of national development orientation on the development of the industry is self-evident.

Second, the Internet of things realizes the dividend induction of the Internet of Everything.

2016 is an eventful event. The ups and downs of the Drug Control Code are far-reaching. After the e-commerce wave, the rise of the Internet of Things is inevitable, just like Industry 4.0 and China-made 2025, but the implementation methods and end-results of the countries of the Internet of Things are different. The Internet of Everything is being explored in China. If e-books are a substitute for newspapers and periodicals, then the Internet of Things will be the key to the integration of the printing industry into the Internet of Things. After all, intuitive visual identification and explanation are the most convenient for humans. Information acquisition method. How can this be less printed?

Third, the development of printed e-commerce tools has been improved.

At present, printing equipment manufacturers are all doing smart printing solutions, connecting customer equipment online, helping customers to perform on-line equipment diagnosis and efficiency analysis, and interconnecting printing processes before and after. The rapid development of digital printing has made it possible to automate the whole process of printing production. Nowadays, most of the printing e-commerce softwares have developed mobile phone APPs. Although the operation of the files is not very flexible, they are very good for placing orders and business process monitoring, which is equivalent to mobile printing e-commerce. Printed e-commerce talent and processes have a lot of reserve resources waiting for the start of a larger project.

The fourth is the aggressiveness of the wall-and-wall map of the company.

After the environmental protection storm at the end of 2016, all Indian companies began to think about how to develop in the future. There are ages that have already been high, but for most Indian companies and managers, the accumulation of many years in this industry is difficult to give up and will inevitably adapt. The trend is surviving. Indian enterprises either seek efficiency to reduce costs, or pursue efficiency in their uniqueness. The environment has made Indian companies seek breakthroughs and will inevitably look for opportunities. Therefore, as a choice, printed e-commerce will inevitably receive more attention from Indian companies.

In the printing industry, the polarisation of printing companies in 2016 was unusually obvious. It is believed that the environmental protection storm in 2017 will accelerate this process. After the golden development opportunity period of the printing industry, printing companies will gradually shift their vision from extensive management expansion to lean management and production. Characteristic marketing direction, and printing e-commerce + smart printing factory will become the biggest breakthrough point.

Printed electricity supplier this road has been repaired, who can become the leader of the nation's printing e-commerce leader in the fast lane? Will 2017 give us a more definitive reply?

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