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Choose The Printed E-commerce Platform How Do Traditional Indian Enterprises Choose The Printed E-commerce Platform?
- May 30, 2018 -

At present, printing e-commerce is surging, and many printed e-commerce platforms compete for each other. As a traditional Indian enterprise, what key points should be paid attention to when choosing a printed e-commerce platform? This special topic invites printed e-commerce experts, representatives of printing e-commerce platforms, and representatives of traditional Indian and Chinese enterprises who have joined the e-commerce platform to invite them from their respective perspectives. Come and talk about how traditional Indian companies choose to print their e-commerce platform.

The most important thing is to consider what the printed e-commerce platform can bring?

Industry expert Lü Lizhe

In recent years, there have been hundreds of printed e-commerce platforms in the domestic printing industry, some of them are helping their counterparts to find orders (such as Yunyin and Sunrays), and some are providing printing products (such as e-box printing, Evergreen Jianhao, All of them can be printed, printed on the net 360), and some are calling for joining partners (such as Prinect).

It is not easy for traditional Indian enterprises to create their own e-commerce platforms. They not only need the support of software technology, but also need the participation of printing technology personnel. More importantly, they must have sufficient funds. Without sufficient funds, even if a printed e-commerce platform is established, it is necessary to constantly try different business models. There are several domestic printed e-commerce platforms in China, and different business models are launched year after year. This is not because they are very flexible but because they cannot make money and have to do so. Before finding a profitable business model, the printed e-commerce platform can only rely on shareholders' funds to survive.

The famous Jingdong Mall has been in business for more than 10 years. Although there are hundreds of billions of businesses each year, it still does not make any money, and it still depends on the shareholders' funds to survive. Shareholders have already invested a lot of billions of dollars, and surely they will not continue to support them.

For a printed e-commerce platform, if it is not profitable for several years, it is difficult to make a good performance like Jingdong Mall to attract shareholders to continue to support it.

Simply relying on the printed e-commerce platform to attract printing orders is simply a fantasy. Now, the printing e-commerce platform is looking for cooperation between fast printing shops and printing factories. So, if there is a printing e-commerce platform to talk about cooperation, what should traditional enterprises think about?

The most important thing is to consider what the printed e-commerce platform can bring to Indian companies, product, order, customer, or common "beautify" platform data, and push the e-commerce platform to the open market IPO.

The printed e-commerce platform provides a wide range of products, so that the traditional Indian enterprises can provide more services to existing customers, thereby increasing the turnover and profits, or provide a large number of orders (usually OEM work), Traditional Indian enterprises are good things. But if you have to invest new salespersons or new staff to handle these new products, or need to invest in new equipment to take orders, then it is not good cooperation.

If the printing e-commerce platform is looking for traditional ink-in-trade co-op listing, it must have valued the existing advantages of the printing enterprise. Traditional printing enterprises must evaluate the value of the printing e-commerce platform and whether the vision and the successful equation proposed by the other party are reasonable and feasible. In such a mature printing industry, some pragmatics can go further.

The value of the printed e-commerce platform is to make use of the convenience of the Internet and provide benefits for traditional Indian enterprises that are ignored by them. However, these benefits cannot deviate from the needs of customers—cost, quality and delivery time. An experienced traditional Indian company should be able to judge the benefits provided by the printed e-commerce platform are unreasonable.

In addition, the most irrational idea of traditional Indian companies is that they always worry that their customer lists will be taken away by the partners and the business may be lost in the future. At present, the printed e-commerce platform does not need to obtain a list of customers from the cooperation with traditional Indian enterprises, because it can obtain more data from the big data exchange center, and the list of thousands of customers owned by traditional Indian enterprises is The big data application is simply a glass of water, not much value. Therefore, worrying that customer data has been “stolen” will cause traditional Indian companies to miss the opportunity for cooperation.

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