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Digital Printing In Traditional Indian The Past, Present And Future Of Digital Printing In Traditional Indian Enterprises
- May 28, 2018 -

On the whole, nowadays, the traditional digital printing business involving affiliated enterprises in China has gradually entered the market from the education period of the manufacturer's market and accelerated its growth. From a specific point of view, this process is quite different in the five main subdivided areas of the printing industry (press printing, book printing, commercial printing, packaging printing, and special printing), and the digital printing technologies of different scales and printing companies are specific. There are also large differences in the status of applications. Taking time as the axis, we can sort out the development of digital printing in traditional Indian enterprises.

1. Digital printing in the past of traditional Indian enterprises

The enterprises that introduced digital printing equipment 10 years ago, with the exception of the graphic and fast printing shops, were mainly large-scale printing companies, and the number was small. Due to the limitations of early prepress image quality and printing materials, digital printing still falls far short of the printing quality required by mainstream commercial printing. Therefore, digital printing at that time was mainly used in special printing fields such as direct mailing letters and cards. It also has applications in the field of on-demand publishing and personalized printing. For example: Beijing Intellectual Property Publishing House introduces digital printing equipment for on-demand publishing; the Ministry of Public Security uses digital printing technology to produce second-generation ID cards; Jinan Donggang and Shanghai Enol engage digital printing technologies in the bill printing market; and the State Post Office uses digital printing. Develop personalized stamps and personalized postcard projects. One feature of printing (short-run printing), different printing (variable data), and instant reproducibility (quick-knitting) make digital printing find a foothold between the gaps in the traditional printing and typing and copying markets and quickly occupied it. Short-run printing market.

What is more interesting is that the oldest printing enterprises in digital printing were the ones who first introduced photosetters and later introduced CTP. They are either large-scale printers and enterprises with corresponding customer needs and technical reserves. They have long-term strategic planning and practical application-oriented considerations for digital printing business, such as Li & Fung High, or they are short, fast, and flexible. These companies usually engage in photo output and advertising design business, have a strong sense of crisis and service spirit, are bold in pioneering and innovation, have keen business sense, such as Qi Liang Hyde, Guangzhou Tianyi and so on.

2. Digital printing in the traditional Indian enterprises now

In recent years, along with the continuous development of technology, digital printing equipment has gradually developed toward high-strength printing, high productivity, high image quality, high automation, and large format, and the cost performance has also been greatly improved. Many domestic Indian enterprises with an annual output value of more than 100 million yuan already have digital printing machines of various capacities. Now, in addition to special printing, digital printing has begun to be widely used in fields such as on-demand publishing, commercial printing, apparel tagging, and label barcodes. Most large-scale books, magazines, enterprises, and publishers are using digital printers to print sample books and short-run books; most medium-sized traditional Indian enterprises are printing short-run through digital presses; small traditional Indian companies are basically busy and cannot introduce digital printing. Machines; Some special printing companies, such as clothing labels, card business cards, packaging security, direct mail bills, security printing and other special applications of small and medium-sized Indian enterprises, regardless of size, are generally integrated digital printing and traditional printing production. Compared to the previous disputes between digital printing and traditional printing, the industry now tends to be rational and believes that its key depends on user needs. In practical applications, the quantity and duration of specific jobs should be considered. Traditional printing is suitable for traditional printing. Digital printing is suitable for digital printing. Customers do not care which printing method is used. What they care about is the demand. Is it satisfied?

3. Digital Printing in the Future of Traditional Indian Enterprises

In the future, from the point of view of digital printing technology, with the rise of web static electricity and the maturity of inkjet digital printing equipment, its application areas will expand from direct mailing letters, publishing and printing, etc.; sheet-fed paper B2 and above. Format static and ink jet digital printing equipment will quickly mature into the market in the next few years. From the point of view of digital printing equipment, it is gradually adopting the mechanical principles of the traditional printing and receiving devices and traditional printing systems, and is moving toward the traditional printing capacity and format.

From the digital printing application field, it will also be fully applied. Starting from the short-term supplement of traditional printing, it gradually moved towards the production capacity of the Chinese version, and the cost-effectiveness of traditional printing gradually went down from the long version to the short-medium version. Digital printing will be more widely applied in the fields of large-format packaging, large-format posters, and art reproduction and commercial printing. In order to provide customers with one-stop printing services, Indian Enterprises will achieve new and further integration of traditional and digital printing methods.

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