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Internet+ New Age Label Printing Enterprise's Survival And Development
- May 30, 2018 -

In today's era of widespread use of cloud computing, big data, and Internet technologies, many traditional label printing companies face the crisis of survival and development. Where are the bottlenecks in the development of traditional label printing enterprises? What are the challenges and what methods? Can learn from?

Challenges faced by traditional labels and enterprises

Let’s look at a few phenomena first: Although the banknote printing plant is a state monopoly, it has felt that the printing of banknotes is now “less live” and the online payment is much higher; in 2015, the performance of various banks is declining, and banks’ “living less” "But Jingdong, Taobao and other third parties paid more, causing pressure on the banks. The main purpose of the stamps is not to send letters or send parcels, but to give them cultural value and become collectors of stamp collectors." As a result, fewer stamps were printed on the “little things”. E-mail and WeChat platforms were more common; the number of physical stores was decreasing, and e-commerce was getting more and more popular. The label printing industry was no exception. Most businesses had more or less Less affected by the Internet.

Let’s look at a few sets of data: China currently has about 1.3 billion people, about 1.3 billion people use mobile phones, and the utilization rate is as high as 91%, of which more than 750 million are smart phones, accounting for more than half of the total; and there are about 650 million Internet users in China. People also accounted for more than half of the total population; second-generation identity cards were issued 1.4 billion, social security cards were issued 860 million, and bank cards with IC cards and chips were distributed at least 3 billion. These data show that today, the "Internet Plus" has had a major impact on our economy and life. Mobile phones have become the new "meetings" in the "hands," not just the tools for making and sending messages. The essence of the Internet is the connection of things, the connection of people, and the connection between business and people. Modern communication tools and the Internet bring about a radical change in the way they connect, namely faster, broader, and more convenient connections.

At present, the mobile internet, cloud computing, big data, and internet of things technologies have formed a new ecology. The essence of "Internet +" is the online and data-based development of traditional industrial chains. In the process of online and digitalization of traditional industries, both traditional tags and electronic tags may be used. Therefore, "Internet +" is an upgraded version of the integration of the two, it is extracted as the core characteristics of the current development of informatization, and is fully integrated with the service industries such as industry, commerce and finance. This fusion is not simply a superposition, not 1 plus 1 equals 2 and must be greater than 2. Therefore, only innovation can make this "+" really valuable and meaningful.

Analysis of Development Opportunities in the New Age of "Internet Plus"

The birth of every Internet company is accompanied by different new backgrounds and new missions. "2016 New Internet Company TOP300" was released, but there is no one label printing company, because for the traditional label printing enterprises, "Internet +" is only a mode of thinking innovation, but we do not have this thinking. Then, in the new era of “Internet+”, how should the label printing enterprises survive and develop?

policy Analysis

The development of an industry is closely related to national policies. The state's policy to promote informationization is divided into three stages: The first stage was from 1993 to 2002. In the process of the main push of the "Golden Series Project", namely the Gold Card and Gold Pass Project, many labels and Indian enterprises found suitable opportunities. Developed. The second stage is from 2003 to 2012. The country implements the "Sensing to China" project, that is, smart life changes, the connection of objects and objects, intelligentization through the implantation of various micro-sensing chips on objects, and the realization of human and wireless networks. "Dialogues" of objects, "communications" between objects and objects. The third stage is at this stage. From 2013 to 2022, the state launched a series of projects on cloud computing, big data, internet of things, and intelligent manufacturing. In the past 2015, the State Council issued a series of policies to promote cloud computing, big data, and intelligent manufacturing processes. On January 6, the State Council issued the "Opinions on Promoting the Innovation and Development of Cloud Computing to Cultivate New Formats for the Information Industry." On May 8, the State Council issued the first ten-year action plan for "Made in China 2025"; on July 1st, The State Council issued the "Guiding Opinions on Actively Promoting the "Internet Plus" Initiative." On August 31, the State Council issued the "Outline for the Promotion of Big Data Development"; on December 30, the State Council issued the "General Office of the State Council on Accelerating the Promotion of Important Issues." Opinions on the Construction of Product Traceability System (Guobanfa [2015] No. 95). Among them, No. 95 document has the closest relationship with the labels and enterprises. It collects big data through labels, analyzes and applies big data, traces the origin of important products, and establishes a traceability system. These policies have brought new opportunities for the development of traditional labels and printing enterprises. Traditional labels and enterprises need to find suitable space for their survival and development in the new environment.


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