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Try Innovative Applications And Get Rid Of The Market Low Price Vortex
- Dec 07, 2018 -

Faced with the tough digital printing competition environment in Shenzhen, some companies have realized that it will be more and more difficult to rely solely on the quantity of printing to obtain profit. On the one hand, the increase in printing volume will speed up the depreciation of equipment; on the other hand, the profit margin in the industry has been relatively transparent. And profits are getting thinner. Under this circumstance, the differentiated development route of building the core competitiveness and service of the enterprise can be freed from the whirlpool of low prices.

“Innovative ability” has always been the label of the city of Shenzhen. There are more than 5,500 state-level high-tech enterprises in this land of less than 2,000 square kilometers, and there are more than 30,000 small and medium-sized innovative enterprises with “China Silicon Valley”. "Fame name. Perhaps it is the unique "innovation gene" of Shenzhen people and the unique "innovation environment", which enables it to take the technology express train and boldly try high-tech applications. During this visit, we are delighted to see that some digital printing companies have turned their attention to the application of innovative technologies. For example, Shenzhen Guocai Digital Printing Co., Ltd. tried to use AR technology to enhance its differentiated competitive advantage. According to Chen Bo, the manager of Guocai Digital, AR technology can extend the graphic effect from the flat effect of paper media to the stereoscopic effect of digital media, which can help its customers to enrich the form of publicity. At present, Guocai Digital has successfully developed AR products and achieved sales in customers such as real estate and automobile. However, in the future, there is still a long way to go to achieve large-scale promotion of AR products.

Under the background of overcapacity and fierce homogenization competition, enterprises that actively work hard and seek breakthroughs in innovation have formed polarization with those enterprises that have extensive management and only rely on price concessions to gain market share. It can be foreseen that the survival of the fittest and the reshuffle will be an inevitable development trend of Shenzhen digital printing industry in the next few years.


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